The Citrus Cart — Brand Concept Spotlight
Fresh flavors. Bright branding. Sunshine served.
The Citrus Cart is a cheerful, event-ready beverage cart concept designed to bring bright, refreshing citrus drinks to festivals, markets, parties, weddings, and community gatherings. Rooted in colorful florals, playful citrus illustrations, and a fun summer palette, this brand captures the joy of sipping something sweet, tart, and perfectly cold on a warm day.
Whether serving crowd-favorite mocktails or elevated craft cocktails for adults, The Citrus Cart mixes hospitality, sunshine, and unforgettable flavor into every event experience.
The Concept
The Citrus Cart was created as a mobile beverage cart inspired by:
fresh citrus ingredients
Southern sunshine & floral details
pink-and-green Palm Beach–influenced color palettes
playful but polished monograms
classic striped awnings
The goal? A brand that feels happy, refreshing, and made for a party.
Brand Direction
Color Palette
A punchy combination of sunny yellows, soft pinks, leafy greens, sky blue, and warm orange. The palette is meant to evoke summer afternoons, blooming gardens, and bright fresh-squeezed drinks.
Illustration & Motifs
Signature design elements include:
bold lemons, limes, and oranges
whimsical florals around each citrus cluster
loose green leaves and tiny buds
a decorative monogram for a more elevated option
a striped background pattern with citrus bouquets
Together, these elements create a versatile identity—playful for festivals, refined for weddings.
Cart Design
The Citrus Cart itself features:
a pink body with blue trim
a wide striped awning in citrus green + white
large-scale lemon & floral graphics on the side
fresh and fun visual presence perfect for events
It’s approachable, vibrant, and designed to stand out in a crowd.
Brand Applications
Cups, Napkins & Event Goods
Clear cups branded with citrus motifs, monogrammed versions for elevated events, and custom napkins help bring cohesive design to each drink served.
Pattern Play
Repeating monograms and citrus-floral patterns work beautifully for packaging, signage, menus, or even staff aprons and uniforms.
Marketing Content
The bright palette and iconic motifs translate wonderfully into social media content and event photography — instantly recognizable, deeply cheerful, and visually memorable.
What This Concept Demonstrates
The Citrus Cart shows how a mobile vendor can feel:
elevated while still being playful
versatile for both family events and adult gatherings
visually strong enough to stand alone as a photo moment
true to a signature style (Palm Beach meets Southern summer)
It’s an excellent example of how branding can turn a simple beverage cart into a standout guest experience.
Bringing Sunshine to Hospitality Brands
Palm Street Studio specializes in creating hospitality-first visual identities for businesses in food, beverage, lodging, and event spaces. The Citrus Cart is a reminder that even the smallest concepts can shine with thoughtful branding.
If you're dreaming up a hospitality experience — permanent or mobile — let’s bring it to life with color, charm, and strategy.
