Leanna Watson Leanna Watson

The Green Bear: Sip Slow. Stay Cozy.

Inspired by timeless style and cozy tradition, The Green Bear is a preppy café concept that blends Ralph Lauren–level charm with the warmth of Southern hospitality. With deep green tones, classic stripes, and a soft powder-blue awning, this imagined coffee shop feels polished yet welcoming — the kind of place where you’re encouraged to slow down and stay awhile. At the heart of the brand is Tucker, the bow-tied bear who brings personality and playfulness to every cup, napkin, and cozy corner. Designed as both an aesthetic study and a storytelling concept, The Green Bear celebrates the beauty of intentional design… and the simple joy of sipping something warm.

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Leanna Watson Leanna Watson

The Citrus Cart — Brand Concept Spotlight

The Citrus Cart is a playful beverage-cart branding concept created for festivals, markets, and special events. With a sunny citrus palette, floral motifs, and a cheerful cart design, this concept brings fresh-squeezed charm to both mocktail and cocktail experiences. It’s bright, fun, and the perfect inspiration for mobile beverage brands.

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Leanna Watson Leanna Watson

The Blue Bonnet Inn — Brand Concept Spotlight

The Blue Bonnet Inn is a fictional boutique inn concept inspired by heirloom Southern charm, soft blue hues, and gracious hospitality. This branding showcases how delicate florals, vintage bonnet motifs, and linen-textured details can create a peaceful, story-driven guest experience. Designed for hospitality brands that want to feel warm, refined, and timeless, The Blue Bonnet Inn captures the beauty of slow living and thoughtful design.

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Leanna Watson Leanna Watson

Summit Scoops — Brand Concept Spotlight

Summit Scoops is a mountain-inspired ice cream shop concept that proves sweet treats aren’t just for summer. Rooted in cozy cabin charm, evergreen tones, and nostalgic soda-shop details, this brand imagines an ice cream experience made for crisp mountain days and family adventures. This concept highlights how thoughtful, place-based branding can turn a simple scoop into part of the destination.

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Leanna Watson Leanna Watson

SugarPost — Brand Concept Spotlight

SugarPost is a playful, postal-inspired cookie subscription concept built around the joy of receiving something sweet in the mail. With bright colors, illustrated cookie “stamps,” and a theme rooted in nostalgia, the brand transforms a simple monthly treat into a moment of delight. This concept highlights how cohesive, story-driven design can elevate a subscription service and create a customer experience worth waiting for.

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Leanna Watson Leanna Watson

Magnolia Street Bakery — Brand Concept Spotlight

Magnolia Street Bakery is a fictional brand concept created to explore how heirloom patterns, soft Southern colors, and graceful typography can shape a signature hospitality experience. Designed as an inviting neighborhood bakery, this identity blends vintage charm with modern refinement through custom illustrations, pattern work, and elevated packaging. The result is a warm, memorable brand that demonstrates how thoughtful design can transform even the simplest baked-good moments into something special.

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